Our latest Press Release focused on the challenge our free online address book represents to the dot tel domains.
It was picked up by a large variety of media outlets including Yahoo News - http://news.yahoo.com/s/prweb/20100119/bs_prweb/prweb3459084_1;_ylt=A0oGktzw4lZLmYAAgztTDqMX;_ylu=X3oDMTBvdmM3bGlxBHBndANhdl93ZWJfcmVzdWx0BHNlYwNzcg--
In truth, I view the whole campaign as much like the "A lot less bother than a Hoover" advertising campaign (where I believe the two companies had the same parent company) - a symbiotic relationship in which we both benefit from the increased exposure. I'm not sure Telnic view the relationship like that though!
For those people who like the fact that they can be found via the telephone directory / White Pages, both these services offer a great way to be also easily found and contacted by old friends and colleagues on the internet via a name search on a major Search Engine - and the user can specify the means of contact depending on what they choose to show - be it email, IM, VOIP or even home / work terrestrial mail address. All these services are themselves hyperlinked, so that they launch with one click.
Clearly our address book does not have the same technology advantages as the dot tel domains hosted on the DNS, but I think for the majority of people wanting an easy to manage, easy to update, search engine optimized page where they can display their contact details in a structured format which can be found easily on a Google or a Yahoo search, our service offers an excellent free solution.
The two major advantages our address book currently have over the dot tel domains are firstly that our users can be found and contacted within three clicks of a Google search of their name - without revealing their email address (This is not possible on a dot tel domain); and secondly that users' address book listings (their profile page)are usually indexed between 2 and 7 days. Reports suggest that Telnic struggles to get its dot tel domains indexed quickly. Certainly when I experimented with them a year ago they took weeks and sometimes months to get indexed. That suggested to me that either Google perhaps didn't trust them particularly despite them being hosted on the DNS, or perhaps Telnic made it too difficult for a newly registered domain to be found and spidered by the Googlebot.
The third advantage is only a suspicion of mine - that our address book listings (profile pages) rank better in name searches in the SERPs than the dot tels - but as I haven't yet commissioned the detailed testing of this theory, this currently remains unfounded. Certainly our members don't need to do any work to get their profiles ranking high up (on average) in the search engine results whilst I have read that Telnic advise their domain purchasers of ways and means to achieve this - which suggests that they find it necessary to do so.
Perhaps I should commission that testing sooner rather than later!
Showing posts with label address book. Show all posts
Showing posts with label address book. Show all posts
Thursday, 21 January 2010
Monday, 23 November 2009
New Website Design For Our Address Book
Our Global Address Book now has a great new design and is even clearer and better looking than before.
Whilst the basic navigation has stayed the same, the pages have become simpler and less cluttered. You can see the type of address book entry you could have with this John Smith profile.
Visual Guides
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We have also introduced a range of Visual Guides to explain the easy to use features of our online address book and our new Contact Button.
The Address Book Visual Guide gives a list of our Address Book features from creating your own free easy to maintain page in our address book - to our unique email gateway that enables you to be easily contacted without having to reveal your email address.
Friends, family and/or business associates will be able to find and contact you within 3 clicks of a Google Search of your name – without them having to register with us. This free service is totally unique on the internet.
Your address book entry (ie your profile page) is highly search engine optimized for your name - your name appears in the url address, the page meta tags and the page title. Essentially, this means that within a short space of time, your page should be ranking highly in Google and Yahoo for a search of your name.
Your "Vanity URL" address containing your name (eg /profile-8464-John-Smith) is useful for two reasons, firstly it makes your url address highly recognisable as yours if you want to share it with somebody and secondly this makes ranks you higher in the search engine results for your name, which enables you to be found more quickly.
The Contact Button Visual Guide gives a list of Contact Button features from hiding your email to sharing your social media profiles. The Button's dropdown menu expands to hold as many profiles as you have - aggregate your online social identity by bringing it together in one simple compact place!
Simply paste the Contact Button on your website, blog or forum in place of your email address. The Button can also hold all your IM/VOIP addresses (AIM, Yahoo IM, MSN IM Jabber IM, Google Talk, Skype).
The button comes with a range of easy to follow installation instructions in Visual Guide format.
The Site Visual Guide is an overview of our free online Address Book website from our new Contact Button to our Free People Search, Trace Lost Friends and Relatives and Search Alert.
Our People Search engine enables anyone to search for a person and obtain highly filtered results, for free and without being registered. Find photos, social networks, social media and highly filtered results for the person you are searching for.
Lost contact with friends or family? Our online people tracing service is one of the most powerful tools on the web to re-establish contact with someone – and it will only take you 5 minutes of your time.
Find out when someone has Googled you. Because your profile will rank high in the Search Engine results (unless you have a very common name) your profile will be a magnet to someone trying to find you. When they do, we capture their details. Very useful for job applicants, business professionals, business owners or even people dating!
FAQ's
We also now have detailed FAQ’s for our website and our new Contact Button:-
And finally an Our Company page! You can also find out more about us on our Companies House page.
We'll also be introducing mobile pages in 2010, so that your address book details will easily load into any portable device - in other words, if someone views your page from a mobile device a simlified page will load (rather than the full page you currently see on your computer) making the page easier to view on that device.
Why pay for Telnic’s “Dot Tel” domains when you can get so much free with us?!
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